The Blue Line Imperative

Written By More Canvas Consulting

The Blue Line Imperative:
What Managing for Value Really Means

Kevin Kaiser, S. David Young

What it’s about

Co-authored by you (Kevin Kaiser, INSEAD professor) and your colleague S. David Young (also at INSEAD), the book reinterprets core finance principles through a lens of evolutionary biology, physics, and thermodynamics—arguing that the drive for value creation is not just a human economic invention but a deep, instinctual reflection of life's fundamental response to energy scarcity.

Why I like it

I like it because it represents my best effort, driven and supported by David, to put to words and publish my understanding and interpretation of the principles of finance and the imperative of value creation as it connects to the existence of the organism in an evolutionary world in which the laws of phsyics, and the scarcity of energy, must be taken into account.

More Canvas Consulting

More Canvas Consulting provides strategic advisement, marketing, and branding for small businesses, entrepreneurs and non-profits. 


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